Enter your campaign details to see projected cost, responses, revenue, and ROI. Then see what changes when you use AI-personalized postcards.
Generic mail assumptions
Typical all-in price for stock-design postcards, print plus postage.
Cold prospect postcards typically pull 0.5 to 1 percent; 2 percent is a strong campaign.
CurbMailers assumptions
Projected 2 to 3x lift over generic, based on personalization research. Above 4% is exceptional-campaign territory: trigger-targeted home-services mail has reported 3 to 8 percent. Cards are $2 each, all-in, with volume discounts.
Same route, personalized
+7 jobs, +$6.4K net
before any rebooking in later seasons
$0.75/card at 0.7% response
$375
Campaign cost
3
Expected leads
$3.0K
Expected revenue
700%
ROI
Cost per lead
$125.00
$2.00/card at 2.0% projected response
$1.0K
Campaign cost
10
Expected leads
$10.0K
Expected revenue
900%
ROI
Cost per lead
$100.00
vs $125.00 for generic mail
Where these numbers come from: cold prospect postcards typically pull 0.5 to 2 percent (practitioner data across home services; the ANA's 2023 survey reports higher all-format averages from a small self-reported sample). Personalization research supports a meaningful lift: the classic RIT study measured 135 percent higher response from adding the recipient's name and color alone, and our cards show their actual house. The CurbMailers rate here is a projection, not a guarantee, and every campaign reports its real per-address results on a live dashboard. Estimates only; actual results vary by market, list, and offer.
Generic postcards to cold neighborhood lists typically pull 0.5 to 1 percent, with 2 percent marking a strong campaign. That's 5-10 responses from 1,000 mailers. The 4-9% figures quoted around the industry come from brands mailing their own customer lists.
People notice their own home. The classic RIT personalization study measured 135 percent higher response from adding just the recipient's name and color; our cards go further and show their actual house. We design for a 2-3x lift over generic and report your real tracked rate; results are never guaranteed.
Compare your cost per lead, not just campaign cost. A higher response rate means fewer postcards needed to fill your calendar, lowering your effective cost per job.
Cold prospect postcards typically pull 0.5-2%; the higher industry averages you see quoted come from brands mailing their own customer lists. Personalization research supports a meaningful lift over generic creative, and CurbMailers designs for a 2-3x lift by putting the recipient's own house on the card. Every campaign reports its real tracked response rate; results are never guaranteed.
ROI = ((Expected Revenue - Campaign Cost) / Campaign Cost) × 100. Expected Revenue = Postcards × Response Rate × Average Job Value. The calculator above does this automatically.
Standard postcards cost $0.40-$1.00 per piece all-in (design, print, postage). CurbMailers campaigns are $2+ per mailer, fully managed, with list building, AI creative, mailing, and per-postcard tracking included.
Most home service campaigns target 500-2,000 addresses. Sending multiple drops to the same list over 4-6 week intervals significantly improves results compared to a single large send.
Turn your calculator projection into a real campaign. Contact CurbMailers and we'll help you plan the next direct mail drop.