Their own house
lit for Christmas
in their mailbox
Every marketing company sells installers the same stock-photo postcards and the same lead lists. CurbMailers renders each homeowner's actual house glowing at dusk and mails it to them, right as they decide who hangs their lights this year.
Same house, same trees, same driveway. Warm white C9 bulbs traced along every roofline, generated by AI from public street imagery and disclosed as a visualization on the card. The homeowner does not have to imagine anything. They see it.
The math is on your side
Holiday lighting has the best customer economics in home services. Industry benchmarks tell the story.
Typical residential install
$500 to $2,500
Clients who rebook next season
80%+
Value of one customer over 4 to 5 seasons
$3,000+
Window when homeowners decide
~6 weeks
One new customer from one campaign typically covers the entire cost of the mailing several times over in the first season, before rebooking even starts. Run the numbers for your average ticket in the ROI calculator.
This is already working in your industry
This exact playbook is producing published results right now. One direct mail service built for lighting installers reports a Buffalo client who turned $6,000 of postcards showing each prospect's own home with lights, plus supporting paid social, into $48,200 of closed installs across 7 projects in two months. Their client called it "the easiest close of my life."
Those are a third party's published numbers about their own client, not a CurbMailers campaign, and results always vary by market and offer. The takeaway is simpler: mail that shows the homeowner their own house lit is closing lighting jobs at multiples of its cost this season. The question is who runs it in your market first.
Built around route density
Every install on the same street is pure margin. The campaign is designed to stack jobs, not scatter them.
Pick the route
We build a list of the best-fit homes around the jobs you already have, so new installs land minutes apart, not across town.
We render every home
Each address gets its own dusk rendering with professional warm white lights. You review and approve every card before anything mails.
Cards land by October 1
Printed and mailed to hit mailboxes in the late September to early October decision window, when homeowners are choosing their installer.
Watch responses live
Per-address QR codes and tracked calls light up a live map. You see exactly which houses responded and what each booked job cost.
The season is decided in six weeks
Homeowners pick their installer between late September and mid October, and quality calendars fill from one end. A campaign signed by mid September is in mailboxes by October 1. After that, you are marketing to people who already hired someone else.
By Sept 15
Campaign signed, route picked, renders in review
By Oct 1
Cards in mailboxes across your route
Oct 1 to Nov 15
Scans and calls tracked live while your calendar fills
Put a visualizer on your own website
The same rendering engine also powers an embeddable widget for your site. A homeowner uploads a photo, picks a lighting style, sees their house lit, and becomes a lead in your inbox with the design attached. This one below is live. Try it.
Included with CurbMailers holiday campaigns or available on its own. Ask about it when you book.
Installer questions, answered
Does direct mail work for Christmas light installers?
Holiday lighting is one of the most visual, most seasonal purchases a homeowner makes, and the decision happens in a short window. A postcard that shows the homeowner their own house professionally lit lands exactly when they are deciding, in a channel with almost no holiday lighting competition. Industry benchmarks put average direct mail response at 4 to 6 percent, and property-personalized creative is what pushes campaigns toward the 8 percent and up range we design for.
When should the postcards hit mailboxes?
Late September through the first two weeks of October. Homeowners book installers as soon as the weather turns, and most quality installers are fully booked by late October. Working backward from print and delivery time, campaigns should be signed and in production by mid September.
What does the postcard actually show?
The front is a photorealistic AI rendering of the recipient's own home at dusk with professional warm white lights on the rooflines, generated from publicly available street imagery. The card discloses that the image is an AI visualization. The back carries your offer, your phone number, and a QR code unique to that address.
How do I know if the campaign worked?
Every card carries its own tracked QR code, and calls route through a tracking number, so scans and calls appear on a live per-address dashboard. You see which houses responded, what each response cost, and what a booked job returned. No guesswork and no waiting on a monthly report.
Claim your route
The best neighborhoods go to whoever shows up in the mailbox first. Get your route rendered and mailed before a competitor does.