LettrLabs sends handwritten mail. CurbMailers sends AI-personalized postcards featuring a photo of the prospect's own property, transformed. See which is right for your business.
Last updated: March 2026
AI-first managed campaign service built for home service businesses and agencies. Pulls a Street View photo of each prospect's property, transforms it with AI (fresh paint, new landscaping, holiday lights), and mails a personalized postcard unique to every home. List building, proofs, mailing, and tracking are all handled for you.
Specializes in robotic handwritten direct mail: letters and cards that look personally written. Has some automation capabilities for home services including new mover targeting. Lacks AI photo personalization, and you build the list and run the campaign yourself. Pricing starts around $0.75+ per piece.
How the two platforms stack up on the features that matter most.
| Feature | CurbMailers | LettrLabs |
|---|---|---|
| AI photo transformation of prospect's property | Confirm with provider | |
| Postcard campaigns | ||
| Handwritten mail | ||
| White-label agency dashboard | Planned | Confirm with provider |
| Response tracking per address | ||
| QR code tracking (optional call tracking) | Confirm with provider | |
| CRM integrations | Planned | |
| Price per piece | $2+ managed (list + creative + mail + tracking) | ~$0.75 |
| Recommended first drop | 1,000+ postcards | Varies |
| Campaign setup | Handled for you | You run it |
| Agency resale | Qualified agencies | Confirm with provider |
| Managed campaign service | Confirm with provider |
= limited / partial support
We're honest: LettrLabs is genuinely better for certain use cases. Here's when to consider them instead.
When targeting affluent homeowners for estate landscaping, bespoke renovation, or high-end exterior work, handwritten mail signals exclusivity and effort in a way that postcards, even AI-personalized ones, may not. If your average job value exceeds $20,000 and your list is under 500 names, LettrLabs' approach can be the stronger fit.
A handwritten thank-you note after a completed job remains one of the highest-conversion follow-up tools in home services. LettrLabs automates this at scale in a way that feels genuinely personal. For post-job nurture sequences aimed at referrals and repeat work, LettrLabs has a clear edge over any postcard format.
Real estate agents farming geographic areas with just listed / just sold campaigns and circle prospecting often benefit from the tactile feel of handwritten mail. When your audience includes sellers and landlords evaluating a long-term relationship, the effort signal of a handwritten note can outperform visual property transforms.
The prices cover different things: LettrLabs prices the mail, CurbMailers prices the whole managed campaign. Compare what each dollar buys.
$2+/mailer, managed
List, AI creative, proofs, printing, mailing, and tracking included
~$0.75+/piece
Handwritten-style mail, printed & mailed (based on published pricing, March 2026)
CurbMailers pulls a photo of the prospect's actual property and AI-generates what it could look like after your work. No other direct mail platform, including LettrLabs, can mail a before-and-after of someone's own home.
One managed price covers list building, AI creative, proofs, mailing, and tracking. Qualified agencies can resell managed campaigns today, and a white-label agency dashboard is planned.
Every postcard gets a unique QR code that maps scans back to the exact address, with optional call tracking. See which addresses responded, which campaigns converted, and what your cost per lead is.
Tell us the target area; we build the list, generate the AI creative, and send you proofs. No design agency, no print shop coordination. CurbMailers handles printing, addressing, and USPS delivery.
CurbMailers uses AI to generate before-and-after photo transformations of a prospect's actual property. LettrLabs specializes in handwritten direct mail. CurbMailers is also a fully managed service: list building, AI creative, proofs, mailing, and per-postcard QR tracking are handled for you.
No, and the two prices cover different things. LettrLabs handwritten mail starts around $0.75 per piece for the mail itself; you still build the list and run the campaign. CurbMailers campaigns are $2+ per mailer, fully managed: list building, AI property-personalized creative, proofs, printing, mailing, and per-postcard QR tracking are all included in one price.
Agencies can white-label CurbMailers campaigns for their clients. The postcards carry your client's brand only, and CurbMailers handles address screening, design, printing and mailing behind the scenes. Agency pricing is quoted on request.
For most home service businesses, including roofers, landscapers, painters, and window installers, CurbMailers is a stronger fit. The AI photo transformation is uniquely persuasive: prospects see a vision of their own property with your work done. No response rate or lift is guaranteed. Evaluate your audience, offer, close rate and campaign contribution.
Per-card QR tracking is included. Call tracking is optional and must be agreed before mailing. A QR scan is engagement, not a qualified inquiry or a booked job. Campaign summaries use available tracking data and the sales outcomes you report; a campaign phone number alone does not identify the responding household.
Work with CurbMailers on a property-specific direct mail campaign for your next neighborhood drop.